Overview
Trailblazing travel excellence
In the bustling metropolis of New York, NY, BECORE and The Points Guy collaborated to reinforce a genuine leadership stance in the travel domain by orchestrating an immersive event that transcended mere celebration to become a cornerstone of industry education and inspiration.
Challenge
Setting the stage for travel titans
On the heels of a triumphant return to in-person awards show in 2022, TPG’s goal for a 2023 event was to deliver every guest a premium experience that brings the TPG brand to life and allows them to learn and be inspired.
Approach
A display of interactive excellence
From the initial concept to the final applause, BECORE devised a multifaceted strategy that fused prominent brand engagements, meticulously considered sponsorships, and an array of custom-designed settings, all within the iconic Glasshouse venue. With eight sponsor activations, a dedicated TPG interactive moment, a DJ, a live band performance from GAYLE, custom cocktails, and engaging food catering, the pre-show and the post-show were almost as exciting as the awards show.
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Creating a Home Base for Players
MLB Players House
The MLB had a strategic vision of deepening player relationships and boosting content creation through the MLB Players House.
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