Overview
A world of color and celebration
For an unforgettable DreamWorks experience, BECORE, in collaboration with Feld Entertainment, created a magical pop-up event in New York City, bringing the vibrant and joyful world of Princess Poppy and her friends to life and inviting fans to 'troll up' and join the festivities.
Challenge
Designing the 'Best Day Ever'
Tasked with the mission to craft the "Best Day Ever" for the fans of DreamWorks' Trolls, BECORE set out to design an immersive pop-up that would encapsulate the essence of the Trolls' universe, offering an interactive experience that would resonate with children and adults alike.
Approach
Immersing in interactive play
BECORE's strategy hinged on transforming a 12,000-square-foot venue into a Trolls paradise. Every corner of the pop-up was a leap into the movie's universe, complete with face painting, glitter, and themed activities that delighted every guest.
From a whimsical Caterbus ride to dance parties led by Party Ambassadors, BECORE ensured that the joy of the Trolls was seen and felt through each carefully crafted, tactile, and participatory adventure.
Results
Hosting the ultimate Poppy party
14
14 vendors participated in the event
12K
Transformed a 12,000 sq. ft venue
90
90 minutes of magic for families
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