The Trolls Experience

Overview

A world of color and celebration

For an unforgettable DreamWorks experience, BECORE, in collaboration with Feld Entertainment, created a magical pop-up event in New York City, bringing the vibrant and joyful world of Princess Poppy and her friends to life and inviting fans to 'troll up' and join the festivities.

Challenge

Designing the 'Best Day Ever'

Tasked with the mission to craft the "Best Day Ever" for the fans of DreamWorks' Trolls, BECORE set out to design an immersive pop-up that would encapsulate the essence of the Trolls' universe, offering an interactive experience that would resonate with children and adults alike.

Approach

Immersing in interactive play

BECORE's strategy hinged on transforming a 12,000-square-foot venue into a Trolls paradise. Every corner of the pop-up was a leap into the movie's universe, complete with face painting, glitter, and themed activities that delighted every guest.

From a whimsical Caterbus ride to dance parties led by Party Ambassadors, BECORE ensured that the joy of the Trolls was seen and felt through each carefully crafted, tactile, and participatory adventure.

Results

Hosting the ultimate Poppy party

14

14 vendors participated in the event

12K

Transformed a 12,000 sq. ft venue

90

90 minutes of magic for families

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