Red Bull


What we did for

Red Bull

Red Bull doesn't just give you wings, but they also give you Event Vehicles to showcase the brand. BeCore helped design, build and operate their Red Bull Gaming Trailer Tour, where visitors entered a mobile branded experience featuring arcade, video, and hands-on games.

Crowds couldn't help but be attracted to the experience, complete with Red Bull ambassadors, red carpet, and an LED tunnel entrance.

The event cars' interiors were specifically designed for fun, including gaming stations that transported guests to an indoor arcade.

Most unforgettable was that these events didn’t stop here: each Red Bull vehicle was available for a winning guest's party!

Roadside Impressions







Activation worth road-tripping for.

The nationwide tour allowed for over 12.5 million impressions over the course of a year, proudly spreading the Red Bull name to people everywhere.

Year-round and nationwide.

Additionally, we managed twelve custom event vehicles that elevated existing cultural moments by bringing in a mobile DJ station, video game consoles, TV monitors, lights and energy.


Welcome to BeCore.

For 20 years, we’ve helped strengthen and celebrate communities and connection through live events. While times have certainly changed recently, our innate desire for human connection has not.

In recent years, live experiences have benefited greatly by implementing digital extensions. We’ve captured & shared interesting content, streamed experiences on Twitch, Mixer, and Facebook Live. We’ve developed unique approaches to utilizing Zoom, Teams and other channels.

We’ve leveraged social influencers and helped spread our client’s message to a much wider audience than to just those who can physically attend an event.

The current climate requires a ‘digital’ only experience. And one that doesn’t forfeit the kind of engagement and interaction that in person experiences offer.

With our creativity, expertise in project management and experience in amplifying reach through digital means, we’d like to help you connect with your audience in these times.

Click here to drop us a line. We’ve got examples to inspire and ideas to share!