How Music Helps Shape Positive Experiences with Consumers
It’s likely you don’t need me to tell you that music has the power to create profound experiences. It can cure pain, take you back, or completely make or break a party. But some experiences are just more memorable than others.
THIS IS HOW REAL MEMORIES GET FORMED
Nothing truly comes quite as close to the exhilaration of seeing your favorite musicians live. Sharing a moment with the community of fans, sweating it out as you scream lyrics as loud as you can. This is how real memories get formed, through experiences.
How Does Music Help Shape Positive Experiences?
Today’s Youth prefers spending their money on experiences instead of things. It might be because that “good feeling” you get when you buy something, never lasts as long as you’d like. Positive experiences, have the power to profoundly impact our emotions and memories.
Music is one of our favorite ways to achieve this. According to Nielsen, 52% of music spending goes to live concerts, which trumps both physical forms of music and paid online streaming entertainment.
There is an appreciation for musical experiences that is especially fortified with younger audiences. Millennial females favor experiences by 74% to 26%.
Experiences Give Brands Their Chance to Shine
Marketers have long been using the power of experiences to connect consumers and brands. There’s just no substitution for a face to face. This is a phenomenon that simply can’t be achieved online, on TV, in a print ad or magazine or over the phone. According to eMarketers, over 80% of B2B marketers have either hosted or attended a trade show or conference.
Experience is everything. Create a unique experience for your consumers. It’s your time to shine! This is your chance to get their attention, do some business, make an advocate or get some input or simply have a conversation.
Events give brands the opportunity to engage consumers with exclusive access to content or products by handing out samples or entertaining with an interactive branded activation. In-Person interactions like these that can make brands more human and more memorable.
Similar strategies have a place in consumer facing music events as well. Concert and festival goers have a unique set of needs like staying cool, water, charging their phones, comfortable seating to name a few. When brands provide these sorts of amenities, unique brand-consumers experiences result, and they’re rarely forgotten. Fans feel thankful and associate positive feelings to the brand and keep them top of mind when making purchase decision in the future.
Check out this Pop-Up Concert in Venice Beach by DTS
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