10 New Technologies Brands are Using for Improving Experiential Activations

March 29, 2017 / BECORE / Uncategorized / 0 Comment

 1.) Wi-Fi Zone Tracking / Event Analytics When a device such as an iPhone has Wi-Fi enabled it’s constantly searching for networks to connect to (that’s why you can see a list of networks nearby). To do this the phone sends out what’s called probe requests that contain information about the phone such as its MAC […]

Comic-Con Brand Activations and Experiential Marketing

 1.) Wi-Fi Zone Tracking / Event Analytics When a device such as an iPhone has Wi-Fi enabled it’s constantly searching for networks to connect to (that’s why you can see a list of networks nearby). To do this the phone sends out what’s called probe requests that contain information about the phone such as its MAC address and an approximate distance between the phone and the router. Using this information along with the position of the actual node that is listening for probe requests, you can get a picture of who is within range, when, and for how long. This information can be valuable for brands to receive insight on what people engaged with most, when, and where.

experiential technology

2.) Creative Photobooths Photo booths are a huge hit at events, and marketers are beginning to get very creative with how they’re approaching them.

-Centralized Photo booth which captures the environment and everything within it

-Socially Integrated Photo Booth with DSLR

-Augmented Reality Integration

-360 perspective and bullet time effects

-Socially shareable photo experiences and games

Experiential Marketing Agency

3.) Social Vending

Social vending machines placed in targeted locations to connect with consumers on their daily commute. Exchange social currency for physical items in the real world. Depending on the brand, your vending machine could contain the items appropriate to your particular demographic.

These vending machines are also highly brandable and completely internet connected so you can integrate them with social media apis, or other web services you may need for your currency.

 

4.) Intelligent Recognition / Connected Experiences

By using new technologies such as intelligent recognition, you can project augmented displays over faces, or recognize an individual by their face or presence in an event space.

5.) Arduino / Raspberry Pi Integrations

From LED light tunnels to robots, there’s usually an Arduino or raspberry pi integrated into the mix. Arduinos and Raspberry Pi’s as essentially little 25 dollar computers that can be custom programmed to do just about anything.

6.) RFID/NFC/BLE Sensors

Using radio frequency chips you can do really cool things with proximity and movement as well as tracking behavior.

-Tracking user movement through an event space to control a visual component.

-Can be used to open doors or pathways in an event.

-Can be used for permission-based systems.

7.) Custom Made Applications

You can make beautiful things happen with custom made software and mobile apps which can help put the magic in your ideas. Whether an iOS device, Android or anything else, you can gain valuable insight about your consumers by letting them explore a game or visual experience, perhaps a social media contest or an interactive installation.

Nike Interactive Scoreboard Application

8.) 3D Printing

Using 3D Printers, you can let your consumers create their own additions to your products or services, or let kids create and print their own toys.

9.) Interactive Games and Virtual Reality

With all the new technology of today, we’re seeing many new technologies integrating into events, such as Racing Sleds, VR, Basketball, Drone Racing, Video Games, E-Sports, Social Media Contests, leaderboards, brainwave headsets, and more.

Virtual Reality with Oculus Rift and Red Bull Air Race

XBos Racing Sled and Red Bull NACS

Red Bull NACS 2015

Playing some vintage S.N.E.S at the Adobe Max Conference

Adobe Max Conference Experiential Marketing and Brand Activation

Interactive Game for YouTube

Red Bull Interactive BrainWave game

10.) Internet of Things ( IOT Technology )

Imagine socially sharing content based on certain actions or movements you take in an event space, or perhaps a photo can be taken of you when posing for a selfie, but without a phone? What if you could control an art installation or application simply by waving your arms or by repositioning your body. Using the internet of things, we can integrate the internet into physical experiences in all sorts of immersive ways.

Adobe Passport to Creativity Projection Mapping Project

If you’ve got questions about new technology or integrating new technology into your next event or brand activation contact BeCore today!

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